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Blue Apron

Every night, people make something for dinner, but some of us make something much more. With Blue Apron, any night is a chance to see what cooking can do.

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The campaign launched with an anthem spot that featured scenes from our daily films.

Following the launch of our anthem, films for different days of the week were aired; each highlighting the ups and downs of everyday life and the chances we have, with Blue Apron, to make more than just dinner.