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Blue Apron

Every night, people make something for dinner, but some of us make something much more. With Blue Apron, any night is a chance to see what cooking can do.


The campaign launched with an anthem spot that featured scenes from our daily films.

Following the launch of our anthem, films for different days of the week were aired; each highlighting the ups and downs of everyday life and the chances we have, with Blue Apron, to make more than just dinner.