Hertz Rental Cars
Renting a car can be the start of something great, almost like the start of a promising relationship.
When someone strikes your fancy, you take a chance.
Hertz greets travelers arriving at their destination with a proposal of sorts.
The Honeymoon Phase.
Everything is fun, new, and exciting. It's the little things like an encouraging message on a keychain or a promise of safety through seatbelt sashes.
After a while, initial excitement turns into sheer confidence.
Expressions of love, like cute air freshener messages and small gestures of love like candies become second nature.
All good things must come to an end. Even though the trip is over, Hertz’s prefers 'see you laters'.
Receipt holders offer an incentive to come back and start something great, again.
CW: Lauren Doerr