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go app



This project was completed as apart of the UX/UI Design program at Pratt Institute.
The program entailed using human centered design techniques for both research, prototyping and design.



How can we improve the way people plan for group travel?

The way people travel has greatly evolved. From booking online, to staying in homes with complete strangers we've definitely become efficient travelers. But have we become efficient travel planners? Specifically when it comes to traveling in groups. 

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Through user interviews and competitive analyses I was able to identify how users are currently making group travel arrangements and their expectations and needs when using a mobile device while making those arrangements.



From research, two user groups independently emerged, along with their different needs and desires while planning. Analysis of in-market travel apps provided key information on how current apps meet the needs of users, as well as where they fall short in meeting those needs. In addition, opportunities to meet the needs of identified personas were able to be identified.

  • User Groups
    Participants can be divided into two users groups; planners and non planners. Each user desires to know details, some are heavily detail oriented while others just need basics. 

    All participants seem to be frustrated by the time it comes around to making actual travel arrangements. No one could identify a single superior way to communicate arrangements with their group mates.

  • Competitive Analysis
    I reviewed and researched 4 current in-market apps that position themselves as a tool for making group travel arrangements more efficient.
    Information Bloat. Apps provided a lot of information; maybe too much, to where it became easy for users to get lost.
    Group Arrangements. Two out of the three weren’t group travel friendly. GrupTrip allowed for users to add other travelers to itineraries but lacked visibility as far as making arrangements goes.

  • Opportunities
    Communication. More efficient ways to communicate between group mates on destination suggestions, itinerary planning and travel accommodations.
    Flexibility. Ensuring arrangements and itineraries are easily altered and effectively communicated to those traveling with the group.
    Information. Limiting the number of touchpoints a user has to go through for information regarding their own travel accommodations, as well as their group mates accommodations.



Go is an app for those that love to travel in groups, but know the pain points of planning travel with others. It's the middle ground for the planner who needs to know everyones status in regards to travel arrangements and the procrastinator who needs that extra nudge to get everything done. 



  • Reminders
    A gentle nudge for the users/group members that need it.
  • Progress View
    Visibility for the user/group member that likes to be in the know.
  • Communication
    Group messaging, not only in one place; but in the place where what you’re actually talking about is, as well.



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Based on the concept and research, I drafted a site map for the application, categorizing features and the relationships between each category. Through multiple iterations I was able to identify key features and remove those that were not meeting the overall needs of my users. Overall simplicity became a guiding principle, as this was a recurring pain point when analyzing current in-market apps.

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Appearance is everything. So in order to stay consistent, this style guide was created to ensure consistency throughout the design process.




Onboarding the user.


Adding a trip.