Be the First
A social campaign to remind and inspire girls and women to chase their dreams.
We'll launch the campaign with BeMachines placed in areas with heavy foot traffic.
Through a series of screens, users will select the position or achievement they’d like to one day claim.
Once the user makes a selection, the machine will create a small gift.
Final screens allow user to share their experience and provides campaign twitter and website where more information and action can be taken.
Website containing ways women can link up with others who share the same goals, more information about the campaign, promo materials, and social media interactions.
CW: Corey O'brien